From a Humble Basement...
We set out to build a product that makes a meaningful impact on the world.
Our
story
2018
The year it all began!
From a humble basement in Canada, we set out as a small, young team to empower the world to create Good Habits. We audaciously believed that we could help solve the world’s bad habits and make big, positive impact.
2019
The world's first flavored air device
We innovated the world’s first flavored air device, taking a different approach than the norm to solve withdrawal. We focussed on the habitual components of the problem, and quickly saw that others agreed that this was the missing piece in ditching bad habits.
2020
Our take off!
We quickly saw many people finding Füm helpful around the world and our reach to customers took off! Serving over 14,000 customers, we gained many essential insights from our new customer’s feedback on what was working and what wasn’t with our product design.
2021
Product innovation
With the insights from our customers, we set out to create a new version of our product that better served the needs of our customers. We began the process of adding fidgeting features to our flavored air device, with the aim of helping customers with finding calm while transitioning from their bad habit.
2022
Our Füm 2.0 Design
We launched our new Füm design and were quickly propelled forward with the positive reception of the new product. We saw many notable figures, such as Joe Rogan, organically talking about our new approach to solving bad habits. As we quickly grew, our team had to be hustling to keep up with the demand- with everyone pitching in to make sure that orders got out the door!
2023
Award-winning design
The new Füm design gained recognition around the world, gaining several design awards for our innovative development of a flavored air device. This recognition enabled us to grow internationally- with people around the world starting the Good Habit!
2024
Accelerating humanity's breakup with destructive habits
Empowered with the mission to accelerate humanity’s breakup with destructive habits, Füm continues to pursue becoming better through additional third-party studies, continuing to innovate our flavor experience, and making Füm more accessible to everyone through retail channels.
Our impact
We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you.
Successful Fümans who’ve switched to healthier habits
Years added to lives because of better habits
Cash saved compared to what customers would have spent on vape/smoking
As of October 2024
GIVING
Changing more than just our customers' lives
Kenya, Africa
“To make an impact on widows and orphans suffering in the developing world, faithful and understanding partners are a necessity. FÜM has partnered in Africa since 2018 in projects of food and water security, clothing, housing and education. The FÜM community is helping to build healthy communities across southern Africa.”
Derek McWilliam
Chairman of the Board,
Pro-Vision International Canada
3 meals per FÜM sold
FÜM helps provide children in Kenya with food, clothing shelter, and education.
In partnership with Pro-vision
Meals given to children in Kenya, under Pro-vision’s care
Children who’ve received shelter, clothing, food & education
Years of FÜM commitment to supporting children in Kenya
Total raised from FÜMs purchased
1 FÜM’s giving program is for online orders. 2 As of October 2024.
“Wasted human potential is tragic. My personal goal is to empower others to overcome barriers to become their optimal self.
Here at FÜM, our vision is to accelerate humanities departure from destructive habits. We’re tired of humanity tripping itself up through petty vices and hope that we can be a part of empowering individuals to create positive habits. We hope you join us in this mission.”
Braeden Pauls
FÜM, Co-Founder and CEO
